Information about #693540 color

#693540 color image

Basic facts about this digital color

The digital color #693540 is classified in the Register under the Red Color Family, with Mild Saturation and Neutral brightness. Its exact recipe is rgb(105, 53, 64) — 41.2% red, 20.8% green, 25.1% blue — and for print it converts to CMYK 0 / 20 / 16 / 59. New to color codes? See our guide to RGB color codes.

#693540 presents itself as a moderately toned earthy red — one that occupies the middle of the lightness scale. In practice it works well for balanced palettes where no single element should shout. In The Official Register of Color Names it is practically indistinguishable from Matchmaker (#6D3540). Slightly further away sit Purple Brown (#673A3F) and Catawba (#703642).

The recipe behind #693540 is rgb(105, 53, 64), with red as the dominant ingredient. On this background, white text reaches a 9.6:1 contrast ratio (passing WCAG AAA); black stays at 2.2:1. Out of 16,777,216 possible colors, #693540 is still unnamed — it can be claimed and named in The Official Register of Color Names.

#693540 color variations

View this color variations of tints, shades, tones and hues.

#693540 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #693540

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Matchmaker color link
Matchmaker

#6D3540

Purple Brown color link
Purple Brown

#673A3F

Catawba color link
Catawba

#703642

Old Mauve color link
Old Mauve

#673147

Solar Flare color link
Solar Flare

#693E40

Ribbon color link
Ribbon

#71333C

Tawny Port color link
Tawny Port

#643A48

Brunette color link
Brunette

#634041

Lexington color link
Lexington

#683E37

Siren color link
Siren

#69293B

Wine color link
Wine

#722F37

Conversions between color systems and etc.

  • HEX#693540
  • RGB105, 53, 64
  • CMYK0, 20, 16, 59
  • CSSrgb(105, 53, 64)
  • HSL347°, 33%, 31%
  • HSL Precise347.308°, 32.911%, 30.98%
  • HSV347°, 50%, 41%
  • HSB347°, 50%, 41%
  • Normalized R (0.0–1.0)0.412
  • Normalized G (0.0–1.0)0.208
  • Normalized B (0.0–1.0)0.251
  • GLSLvec3(0.412, 0.208, 0.251)
  • GLSL with alphavec4(0.412, 0.208, 0.251, 1.000)
  • HLSL / Metalfloat3(0.412, 0.208, 0.251)
  • Percentage of Red in RGB41.2%
  • Percentage of Green in RGB20.8%
  • Percentage of Blue in RGB25.1%
  • Color FamilyRed
  • Saturation FamilyMild Saturation
  • Lightness FamilyNeutral
  • HEX ID693540
  • DECIMAL ID6894912
  • Name LengthThis color has no name
  • Seen by search & AI crawlers13 times
  • Counting from2025-01-01