Color Combinations to Create Harmony
Any advertising, web design, or graphic design company can have a hard time picking a color and identifying it. There are around 16 million colors in the RGB color model, and it is challenging to achieve a perfect match for any project. That is why it is essential to know the types of combinations and how they are made.
Next, we will talk a little about color harmonies, the techniques to obtain these combinations, and how to use them.
What is Color Harmony and the Color Theory?
The color harmony depends on the color theory, and this theory depends on the following question: What is color?
The color that humans usually see is a light reflection from a surface that is touched by some lighting. This light reflected reaches the human eye, stimulates the cones located in the retina, sends signals to the brain and allows the reflected color to be interpreted.
We can now define the color theory as the set of rules to mix, combine, and select colors to achieve the desired effect. However, this theory also takes care of the color combination to create harmony and a pleasant image for observing that color.
Finally, we can say that the harmony of colors is a perfect balance, proportion, and the combination of different colors in a single environment. A basic example of this can be seen in paintings, web pages, brand logos, food packaging, and any artwork or marketing.
Color Harmonies and the Color Wheel
Before knowing the types of color combinations, it is necessary to know the tool that allows creating the Harmony.
The Color Wheel shows all primary colors, their variations according to their transition, and arranged in a circle. There are different color wheels, but usually staggered (separating the colors by blocks) and gradients (the colors separate by their blending) are used. More about Color harmony you can read there.
Taking into account the structure of the Color Wheel, the desired harmony, and some desired colors, it is time to explain the most used color combination techniques: