Information about #B40D23 color

#B40D23 color image

Basic facts about this digital color

The digital color #B40D23 is classified in the Register under the Red Color Family, with Full Saturation and Neutral brightness. Its exact recipe is rgb(180, 13, 35) — 70.6% red, 5.1% green, 13.7% blue — and for print it converts to CMYK 0 / 65 / 57 / 29. Curious how these numbers work? Read our RGB color codes guide.

A intensely saturated red, #B40D23 sits comfortably between light and dark. Expect to see shades like this in bold branding moments and attention-grabbing details. In The Official Register of Color Names it is a hair away from Cadmium Purple (#B60C26). Nearby in the Register you will also find Wine Red (#B11226) and Youtube Red (#B2071D).

Technically, the mix leans on its red channel (rgb(180, 13, 35)), which gives #B40D23 its character. If you plan to put text on a #B40D23 background, choose white — the contrast ratio is 6.9:1 (passing WCAG AA), while black manages only 3.0:1. Out of 16,777,216 possible colors, #B40D23 is still unnamed — it can be claimed and named in The Official Register of Color Names.

#B40D23 color variations

View this color variations of tints, shades, tones and hues.

#B40D23 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #B40D23

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Wine Red color link
Wine Red

#B11226

Youtube Red color link
Youtube Red

#B2071D

Red Pepper color link
Red Pepper

#BB112A

Norway Red color link
Norway Red

#BA0C2F

Murdoc Red color link
Murdoc Red

#BC161C

Angels Red color link
Angels Red

#BA0021

Smashing color link
Smashing

#AD0020

Carnelian color link
Carnelian

#B31B1B

Del Toro color link
Del Toro

#B11D20

Conversions between color systems and etc.

  • HEX#B40D23
  • RGB180, 13, 35
  • CMYK0, 65, 57, 29
  • CSSrgb(180, 13, 35)
  • HSL352°, 87%, 38%
  • HSL Precise352.096°, 86.528%, 37.843%
  • HSV352°, 93%, 71%
  • HSB352°, 93%, 71%
  • Normalized R (0.0–1.0)0.706
  • Normalized G (0.0–1.0)0.051
  • Normalized B (0.0–1.0)0.137
  • GLSLvec3(0.706, 0.051, 0.137)
  • GLSL with alphavec4(0.706, 0.051, 0.137, 1.000)
  • HLSL / Metalfloat3(0.706, 0.051, 0.137)
  • Percentage of Red in RGB70.6%
  • Percentage of Green in RGB5.1%
  • Percentage of Blue in RGB13.7%
  • Color FamilyRed
  • Saturation FamilyFull Saturation
  • Lightness FamilyNeutral
  • HEX IDB40D23
  • DECIMAL ID11799843
  • Name LengthThis color has no name
  • Seen by search & AI crawlers15 times
  • Counting from2025-01-01