Information about #AD404B color

#AD404B color image

Basic facts about this digital color

The digital color #AD404B is classified in the Register under the Red Color Family, with Moderate Saturation and Light brightness. Its exact recipe is rgb(173, 64, 75) — 67.8% red, 25.1% green, 29.4% blue — and for print it converts to CMYK 0 / 43 / 38 / 32. New to color codes? See our guide to RGB color codes.

A pleasantly vivid warm red, #AD404B carries an easy, daylight feel. Designers typically reach for tones like this for balanced palettes where no single element should shout. In The Official Register of Color Names it is a hair away from La Bamba (#A43F48). Slightly further away sit Moderate Red (#A84A4A) and Alter Ego (#AB4C48).

The recipe behind #AD404B is rgb(173, 64, 75), with red as the dominant ingredient. On this background, white text reaches a 5.8:1 contrast ratio (passing WCAG AA); black stays at 3.6:1. #AD404B has no official name yet. If this shade means something to you, you can be the one to name it.

#AD404B color variations

View this color variations of tints, shades, tones and hues.

#AD404B color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #AD404B

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

La Bamba color link
La Bamba

#A43F48

Moderate Red color link
Moderate Red

#A84A4A

Alter Ego color link
Alter Ego

#AB4C48

Forbidden color link
Forbidden

#B04640

English Red color link
English Red

#AB4B52

Moulin Rouge color link
Moulin Rouge

#AD463F

Cincinnati color link
Cincinnati

#A5403F

Night Shadz color link
Night Shadz

#A23D54

Hibiscus color link
Hibiscus

#B33654

Dusty Red color link
Dusty Red

#B9484E

Conversions between color systems and etc.

  • HEX#AD404B
  • RGB173, 64, 75
  • CMYK0, 43, 38, 32
  • CSSrgb(173, 64, 75)
  • HSL354°, 46%, 46%
  • HSL Precise353.945°, 45.992%, 46.471%
  • HSV354°, 63%, 68%
  • HSB354°, 63%, 68%
  • Normalized R (0.0–1.0)0.678
  • Normalized G (0.0–1.0)0.251
  • Normalized B (0.0–1.0)0.294
  • GLSLvec3(0.678, 0.251, 0.294)
  • GLSL with alphavec4(0.678, 0.251, 0.294, 1.000)
  • HLSL / Metalfloat3(0.678, 0.251, 0.294)
  • Percentage of Red in RGB67.8%
  • Percentage of Green in RGB25.1%
  • Percentage of Blue in RGB29.4%
  • Color FamilyRed
  • Saturation FamilyModerate Saturation
  • Lightness FamilyLight
  • HEX IDAD404B
  • DECIMAL ID11354187
  • Name LengthThis color has no name
  • Seen by search & AI crawlers32 times
  • Counting from2025-01-01