Information about #731EA8 color

#731EA8 color image

Basic facts about this digital color

#731EA8 falls into the Violet Color Family — High Saturation, Neutral brightness. The mix behind it: rgb(115, 30, 168) — 45.1% red, 11.8% green, 65.9% blue; the print equivalent is CMYK 21 / 54 / 0 / 34. New to color codes? See our guide to RGB color codes.

A energetic, saturated twilight violet, #731EA8 sits comfortably between light and dark. Designers typically reach for tones like this for logos, highlights and anything that needs to be noticed first. In The Official Register of Color Names it is just a few steps away from Grape (#6F2DA8). Nearby in the Register you will also find Hurghada (#7911A2) and Yahoo Purple (#720E9E).

The recipe behind #731EA8 is rgb(115, 30, 168), with blue as the dominant ingredient. On this background, white text reaches a 8.5:1 contrast ratio (passing WCAG AAA); black stays at 2.5:1. No one has named #731EA8 so far. Register a name for it and it becomes a permanent record.

#731EA8 color variations

View this color variations of tints, shades, tones and hues.

#731EA8 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #731EA8

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Grape color link
Grape

#6F2DA8

Hurghada color link
Hurghada

#7911A2

Yahoo Purple color link
Yahoo Purple

#720E9E

Purple Slime color link
Purple Slime

#7A2B97

DFIN color link
DFIN

#640CB6

Hot Violet color link
Hot Violet

#7931BB

Kelly Purple color link
Kelly Purple

#8617BB

Purple Heart color link
Purple Heart

#69359C

Roku Purple color link
Roku Purple

#662D91

Conversions between color systems and etc.

  • HEX#731EA8
  • RGB115, 30, 168
  • CMYK21, 54, 0, 34
  • CSSrgb(115, 30, 168)
  • HSL277°, 70%, 39%
  • HSL Precise276.957°, 69.697%, 38.824%
  • HSV277°, 82%, 66%
  • HSB277°, 82%, 66%
  • Normalized R (0.0–1.0)0.451
  • Normalized G (0.0–1.0)0.118
  • Normalized B (0.0–1.0)0.659
  • GLSLvec3(0.451, 0.118, 0.659)
  • GLSL with alphavec4(0.451, 0.118, 0.659, 1.000)
  • HLSL / Metalfloat3(0.451, 0.118, 0.659)
  • Percentage of Red in RGB45.1%
  • Percentage of Green in RGB11.8%
  • Percentage of Blue in RGB65.9%
  • Color FamilyViolet
  • Saturation FamilyHigh Saturation
  • Lightness FamilyNeutral
  • HEX ID731EA8
  • DECIMAL ID7544488
  • Name LengthThis color has no name
  • Seen by search & AI crawlers14 times
  • Counting from2025-01-01