Information about #BD4D40 color

#BD4D40 color image

Basic facts about this digital color

The digital color #BD4D40 is classified in the Register under the Red Color Family, with Moderate Saturation and Light brightness. In numbers: rgb(189, 77, 64) (74.1% red, 30.2% green, 25.1% blue), or CMYK 0 / 44 / 49 / 26 for print. New to color codes? See our guide to RGB color codes.

The color #BD4D40 reads as a confidently colored earthy red and sits on the lighter side of the spectrum. Designers typically reach for tones like this for understated, calm designs that favor harmony over drama. In The Official Register of Color Names it is practically indistinguishable from Flair (#B94B42). Nearby in the Register you will also find Oh Behave (#BE523F) and Cherry Red (#C24641).

In RGB terms — rgb(189, 77, 64) — the red channel does the heavy lifting here. If you plan to put text on a #BD4D40 background, choose white — the contrast ratio is 4.9:1 (passing WCAG AA), while black manages only 4.3:1. #BD4D40 has no official name yet. If this shade means something to you, you can be the one to name it.

#BD4D40 color variations

View this color variations of tints, shades, tones and hues.

#BD4D40 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #BD4D40

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Flair color link
Flair

#B94B42

Oh Behave color link
Oh Behave

#BE523F

Cherry Red color link
Cherry Red

#C24641

Balloon color link
Balloon

#C14D36

Redbud color link
Redbud

#B85439

Sunset color link
Sunset

#C0514A

Catalyst color link
Catalyst

#C85241

Reddish color link
Reddish

#C44240

Bring It On color link
Bring It On

#C3423B

Dull Red color link
Dull Red

#BB3F3F

Forbidden color link
Forbidden

#B04640

Conversions between color systems and etc.

  • HEX#BD4D40
  • RGB189, 77, 64
  • CMYK0, 44, 49, 26
  • CSSrgb(189, 77, 64)
  • HSL6°, 49%, 50%
  • HSL Precise6.24°, 49.407%, 49.608%
  • HSV6°, 66%, 74%
  • HSB6°, 66%, 74%
  • Normalized R (0.0–1.0)0.741
  • Normalized G (0.0–1.0)0.302
  • Normalized B (0.0–1.0)0.251
  • GLSLvec3(0.741, 0.302, 0.251)
  • GLSL with alphavec4(0.741, 0.302, 0.251, 1.000)
  • HLSL / Metalfloat3(0.741, 0.302, 0.251)
  • Percentage of Red in RGB74.1%
  • Percentage of Green in RGB30.2%
  • Percentage of Blue in RGB25.1%
  • Color FamilyRed
  • Saturation FamilyModerate Saturation
  • Lightness FamilyLight
  • HEX IDBD4D40
  • DECIMAL ID12406080
  • Name LengthThis color has no name
  • Seen by search & AI crawlers9 times
  • Counting from2025-01-01