Information about #973540 color

#973540 color image

Basic facts about this digital color

The digital color #973540 is classified in the Register under the Red Color Family, with Moderate Saturation and Light brightness. In numbers: rgb(151, 53, 64) (59.2% red, 20.8% green, 25.1% blue), or CMYK 0 / 38 / 34 / 41 for print. Curious how these numbers work? Read our RGB color codes guide.

#973540 is a confidently colored red that sits on the lighter side of the spectrum. It is a natural fit for understated, calm designs that favor harmony over drama. In The Official Register of Color Names it is almost identical to Smoky Topaz (#933D41). Nearby in the Register you will also find Terracotta Pink (#9B3D3D) and Afterburner (#983D39).

In RGB terms — rgb(151, 53, 64) — the red channel does the heavy lifting here. If you plan to put text on a #973540 background, choose white — the contrast ratio is 7.2:1 (passing WCAG AAA), while black manages only 2.9:1. #973540 has no official name yet. If this shade means something to you, you can be the one to name it.

#973540 color variations

View this color variations of tints, shades, tones and hues.

#973540 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #973540

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Smoky Topaz color link
Smoky Topaz

#933D41

Afterburner color link
Afterburner

#983D39

Well Read color link
Well Read

#8E3537

Pirate color link
Pirate

#902F37

Solid Pink color link
Solid Pink

#893843

AErchivist color link
AErchivist

#933232

Cha color link
Cha

#8C3F42

Roadster color link
Roadster

#9F2C37

Sensual Red color link
Sensual Red

#902742

Milano Red color link
Milano Red

#9E3332

Conversions between color systems and etc.

  • HEX#973540
  • RGB151, 53, 64
  • CMYK0, 38, 34, 41
  • CSSrgb(151, 53, 64)
  • HSL353°, 48%, 40%
  • HSL Precise353.265°, 48.039%, 40%
  • HSV353°, 65%, 59%
  • HSB353°, 65%, 59%
  • Normalized R (0.0–1.0)0.592
  • Normalized G (0.0–1.0)0.208
  • Normalized B (0.0–1.0)0.251
  • GLSLvec3(0.592, 0.208, 0.251)
  • GLSL with alphavec4(0.592, 0.208, 0.251, 1.000)
  • HLSL / Metalfloat3(0.592, 0.208, 0.251)
  • Percentage of Red in RGB59.2%
  • Percentage of Green in RGB20.8%
  • Percentage of Blue in RGB25.1%
  • Color FamilyRed
  • Saturation FamilyModerate Saturation
  • Lightness FamilyLight
  • HEX ID973540
  • DECIMAL ID9909568
  • Name LengthThis color has no name
  • Seen by search & AI crawlers14 times
  • Counting from2025-01-01